Starting out as a small family business in Southern Denmark, shoe company Ecco has blossomed into a worldwide brand. Shoes ‘designed to move you’ is the Nordic firm’s motto, and while they may not be the trendiest shoes on the market, they take the crown on comfort – with soft, bendy rubber soles designed to fit snugly around your foot. Ecco has opened up a new ‘Arena’ store in Xinmei Union Square selling this lightweight, functional footwear. And there’s a huge selection to choose from including smart, supple leather deck shoes, sturdy walking boots and a fetching line of golf shoes – all neatly arranged in line on rack after rack in a gleaming minimalist space. Designs range from the simple and practical to the more fashionable. Watch out for their spring and summer footwear featuring brightly colored sneakers and sandals with funky rubber detail.