March 12, 2010 | Shanghai
Mind Office

DINING: COCK FIGHT

 

There’s trouble in chicken paradise. Feathers are flying. Two rotisseries are going head to head. Will the big boy of Shanghai dining, the prolific Mr. Vargas, come out on top? Or will underdog Zhang and his trusty sidekick Panos steal the crown where crispy wings and juicy thighs are concerned?

If you have no idea what we’re talking about, you probably don’t spend as much time lurking on expat forums as we do. Which is a good thing. But if you, too, frequent the likes of ShanghaiExpat, you’ll be aware of the ongoing battle between Brasa Chicken and Commando Chicken Express.

Commando opened with little fanfare on the corner of Changle Lu and Xiangyang late last year. We reviewed it, and were happy enough with its generous meal deals and tasty chicken. We’ve also eaten at Brasa, and were equally impressed. So why the furore?

Accusations have flown from all sides, some against Commando, others against Brasa. Some folk are firmly in the Brasa camp, while some favour Commando for its cheap (see, we resisted the obvious pun) and cheerful take on the rotisserie formula. The road hasn’t been a smooth one.

At the crux of the whole affair is the internet. The thing about the web is that everyone becomes a food critic. And people are more likely to report on a bad experience than a good one. This means that restaurants can garner a bad reputation for a one-off error or a fluke dodgy dish. Lately, it’s common for restaurant spokespeople to pop up on forums and defend their food and services, or apologize and offer refunds or vouchers. How they deal with criticism has a huge impact on how people view them: an angry, excuse-ridden response can land them in the doldrums, whereas a humble apology can restore their kudos. As one poster on ShanghaiExpat wrote, “what's important is the response to complaints. After all, mistakes are very easy to make. It's what they do to make things right that's important.”

Commando waded into the fray and took the advice of forum users, resulting in a new chef and better service. Before the arrival of Greek chef Panos, the chicken had veered below par, and the web was up in arms. Likewise, Brasa faced censure from customers over lengthy delivery time and botched orders (and their Trojan-infected website). One of the Vargas brothers responded politely to all critiques, and both food and service are now better.

So whether you go Commando, or plump for Brasa, let us know what you think either way.

Brasa Chicken: Block 6, 888 Shaanxi Nan Lu, near Jiangguo Xi Lu 陕西路888, 
近江国西.400 820 2172.
www.brasachicken.com.cn. Open daily, 11am-11pm 

Commando Chicken Express: No 18, 339 Changle Lu, near Xiangyang Lu长乐路33918号, 
近襄阳. 5403 2290. Open daily, 10am-10pm



At the crux of the whole

At the crux of the whole affair is the internet. The thing about the web is that everyone becomes a food critic. And people are more likely to report on a bad experience than a good one. This means that restaurants can garner a bad reputation for a one-off error or a fluke dodgy dish. Lately, it’s common for restaurant spokespeople to pop up on forums and defend their food and services, or apologize and offer refunds or vouchers. How they deal with criticism has a huge impact on how people view them: an angry, excuse-ridden response can land them in the doldrums, whereas a humble apology can restore their kudos. As one poster on ShanghaiExpat wrote, “what's important is the response to complaints. After all, mistakes are very easy to make. It's what they do to make things right that's important.
================itil certification

Brasa is Peruvian Style Rotisserie Chicken

Brasa Chicken Xuhui - Opened November 9th 2010
Brasa Chicken The Bund - Opening March 22nd 2010
Brasa Chicken Jinqiao - Opening March 15th 2010

www.brasachicken.com.cn

Happy Chinese New Year

Brasa Chicken aims to be the ‘champion of chicken in China’ and is dedicated to providing freshly prepared Peruvian Style charcoal rotisserie chicken, roasted sandwiches, fresh salads, fantastic side dishes and delicious sauces and desserts to locals and expatriates communities first in Shanghai and across China in the near future.

Brasa Chicken will always conduct its business in style, with a smile, and at an economical price that will benefit both our customers, investors and shareholders.

Our main goal is to have a healthy, successful company that is a leader in customer service and that has a loyal customer following.

Our second goal is to become “the” healthier alternative to KFC, Pizza Hut and Mc Donald’s.

Brasa Chicken has 2 types of restaurants: The take-away / home delivery type like Xuhui and The Bund stores and the Full service restaurant with a grill menu and 50 seats as minimum seating capacity, like the one in Jinqiao newest shopping mall www.jinqiaojinqiao.com

We look forward to your visit and feedback.

We as entrepreneurs and business owners welcome any competition and feedback. To us competition is a key part to the success of the Brasa Chicken.

Brasa is the first and only company in China owned and managed by Peruvians and making Peruvian Style Charcoal Rotisserie Chicken.

Only 100% fresh chicken marinated for 24 hours on our mother's special sauce. Yummy :)

We will keep faithful to our Peruvian Traditional Rotisserie Chicken.

Peruvian Cuisine is one of the top 5 best and extensive cuisines in the world.

New Peruvian concepts will come soon to China by Vargas Hospitality

Happy Chinese New Year China